Break-even ACOS calculator
Find the highest ACOS at which an ad sale still makes money, and the target ACOS that keeps the profit you want. Set that target in any PPC tool, or in SellerPilot.
Calculator
Result
Updates as you type.
Where each sale goes, at your target ACOS
How it works
Profit before ads = price − product cost − Amazon referral fee − FBA fee − other costs.
Break-even ACOS = profit before ads ÷ price. At this ACOS the ad spend eats the whole profit; below it, each ad sale makes money.
Target ACOS = break-even ACOS − the profit percentage you want to keep. This is the number to give your bid optimizer.
Use the fee rates from your Seller Central fee preview for exact numbers. In SellerPilot, break-even ACOS is worked out per product from your own costs and Amazon's fees.
Set targets per product automatically
SellerPilot works out break-even ACOS for every product and bids toward it. 7 days free.