SellerPilot vs Helium 10
Helium 10 is a large research suite with a PPC tool (Helium 10 Ads, formerly Adtomic) on its Diamond plan, which adds a 2% fee on the ad spend it manages. SellerPilot is one flat price for ads, profit, stock, account health and research, built for the Gulf as well as the US and Europe.
SellerPilot and Helium 10, side by side
From each product's own public pages, checked 8 October 2026.
| Compared | Helium 10 | SellerPilot |
|---|---|---|
| Published price | Platinum $129, Diamond $359 a month ($99 / $279 billed yearly); Enterprise from $1,499 a month, billed yearly | Starter $99, Growth $149, Agency $299 a month (yearly: ten months) |
| Percentage of ad spend | Yes: Diamond adds a 2% management fee on ad spend managed in Helium 10 Ads, with no minimum | Never. Flat price; each plan has a fair-use ad spend (up to $5,000, $25,000, any) |
| Free trial | Free plan with limited uses; no free trial on the pricing page | 7-day free trial, card required, $0 today; first month free on monthly plans with code SELLER30 |
| PPC automation | Helium 10 Ads (AI advertising, rules, dayparting) on Diamond | Suggestions with their reasons, autopilot inside 8 guardrails, dayparting, Sponsored Products, Brands and Display |
| Keyword and product research | A core strength: Black Box, Cerebro, Magnet, keyword tracker | Keyword finder, product finder with sales estimates, top searches, price and Buy Box watch |
| Profit and P&L | Profits dashboard (Diamond) | Profit per order and product after every fee and your product cost; payouts explained |
| Reimbursements | Managed refund service, paid as a share of the money recovered | Units Amazon lost or damaged and still owes you, SAFE-T per order (you file in Seller Central) |
| Review requests and buyer messages | Automated review requests and Follow-Up emails | Amazon's Request a Review and automatic buyer messages, only through Amazon |
| Restock planning | Inventory Manager | Days of cover, reorder quantities, FBA shipment plans by case pack |
| Account health and A-to-z claims | Alerts; account health not a named plan feature | Account Health Rating daily, orders at risk of an A-to-z claim, claims and chargebacks |
| AI assistant | Helium Agent (Diamond and up), read-only analysis | Ask SellerPilot AI in the app, in English or Arabic, on every plan |
| Claude / ChatGPT (MCP) | Official MCP on Diamond and up, 1,000 calls a month included | Claude and ChatGPT connector on every plan; private MCP address on Growth and Agency |
| Vendor Central | Not listed on their pricing or feature pages | Yes: purchase orders, dropship, Amazon's stock and forecast |
| Amazon.ae and Amazon.sa | Amazon.ae supported; on Amazon.sa their help center lists Helium 10 Ads as not supported. No Arabic stated | Amazon.ae and Amazon.sa with AED/SAR, Gulf time zones, White Friday and Ramadan events |
| Team seats | Platinum +1 user, Diamond +5 users | 1, 3 or 10 team seats (admin, manager, view-only) |
Sources for Helium 10: www.helium10.com · kb.helium10.com · kb.helium10.com · www.helium10.com. Prices and features change; check their site before you decide. "Not listed on their pricing or feature pages" means we could not find it on their public pages, not that it cannot exist.
What you pay as your ad spend grows
Helium 10 charges a share of ad spend on some plans. SellerPilot's price only changes when you move to a larger plan.
| Monthly ad spend | Helium 10 | SellerPilot |
|---|---|---|
| $4,000 | $439 | $99 (Starter) |
| $10,000 | $559 | $149 (Growth) |
| $25,000 | $859 | $149 (Growth) |
| $50,000 | $1,359 | $299 (Agency) |
Helium 10: Diamond $359 + 2% of managed ad spend, monthly billing, before tax, from its pricing page on 8 October 2026. SellerPilot: the smallest plan whose fair-use ad spend covers the amount (marketplace connections and seats also decide the plan). Neither includes annual discounts.
When Helium 10 is the better choice
- You want the deepest product and keyword research database and its Chrome extension
- You build listings from scratch and want its listing and keyword tools
- Your ad spend is small, so the 2% fee stays small
When SellerPilot is the better choice
- Your ad spend is growing and you don't want the bill to grow with it
- You sell on Amazon.sa or Amazon.ae and want ads, AED/SAR and Gulf time in one place
- You want account health, A-to-z risk, restock and profit next to your ads, on every plan
- You want Claude or ChatGPT on your store data on every plan, not only the top tiers
Try SellerPilot next to Helium 10
Start the 7-day trial
Choose a plan and add a card. $0 today, and your first month free with code SELLER30.
Connect Amazon
Approve SellerPilot in Seller Central and Amazon Ads, about five minutes. Your first data arrives in about two hours.
Keep Helium 10 running
SellerPilot's autopilot is off until you switch it on, so it only writes suggestions. Don't let two tools change the same campaigns.
Compare on your own store
Look at the suggestions, profit, stock and account health for a week, then keep the tool that earns its price. Cancel in two clicks from your account page.
Questions
Does Helium 10 charge a percentage of ad spend?
Is SellerPilot cheaper than Helium 10?
Can I use both while I compare?
Helium 10 is a trademark of its owner, used here only to compare products. SellerPilot is not affiliated with Helium 10. Spotted something out of date? Write to support@getsellerpilot.com and we will correct it.
Compare on your own store
Run SellerPilot next to Helium 10 for 7 days, free.