SellerPilot vs Sellerboard
Sellerboard is a low-cost profit tool with a PPC optimizer, review requests and reimbursements. SellerPilot covers profit too, and adds full ads automation with guardrails, account health and A-to-z risk, research and SellerPilot AI, for a higher flat price.
SellerPilot and Sellerboard, side by side
From each product's own public pages, checked 8 October 2026.
| Compared | Sellerboard | SellerPilot |
|---|---|---|
| Published price | $19, $29, $39 or $79 a month by orders per month ($15 to $63 billed yearly) | Starter $99, Growth $149, Agency $299 a month (yearly: ten months) |
| Percentage of ad spend | None stated | Never. Flat price; each plan has a fair-use ad spend (up to $5,000, $25,000, any) |
| Free trial | 1 month free, no credit card | 7-day free trial, card required, $0 today; first month free on monthly plans with code SELLER30 |
| PPC automation | PPC optimizer: bids by ACOS or profit goal, keyword harvesting, approve or autopilot | Suggestions with their reasons, autopilot inside 8 guardrails, dayparting, Sponsored Products, Brands and Display |
| Keyword and product research | Not listed on their pricing or feature pages | Keyword finder, product finder with sales estimates, top searches, price and Buy Box watch |
| Profit and P&L | A core strength: profit dashboard, P&L, lifetime value | Profit per order and product after every fee and your product cost; payouts explained |
| Reimbursements | Reimbursements for lost and damaged inventory | Units Amazon lost or damaged and still owes you, SAFE-T per order (you file in Seller Central) |
| Review requests and buyer messages | Review requests and follow-up emails | Amazon's Request a Review and automatic buyer messages, only through Amazon |
| Restock planning | Inventory and purchase-order planning | Days of cover, reorder quantities, FBA shipment plans by case pack |
| Account health and A-to-z claims | Listing change alerts; account health not listed | Account Health Rating daily, orders at risk of an A-to-z claim, claims and chargebacks |
| AI assistant | None found | Ask SellerPilot AI in the app, in English or Arabic, on every plan |
| Claude / ChatGPT (MCP) | No official MCP found as of 8 October 2026 | Claude and ChatGPT connector on every plan; private MCP address on Growth and Agency |
| Vendor Central | Not listed on their pricing or feature pages | Yes: purchase orders, dropship, Amazon's stock and forecast |
| Amazon.ae and Amazon.sa | "All Amazon marketplaces"; Arabic not among its interface languages | Amazon.ae and Amazon.sa with AED/SAR, Gulf time zones, White Friday and Ramadan events |
| Team seats | 1 to 4 extra users by plan | 1, 3 or 10 team seats (admin, manager, view-only) |
Sources for Sellerboard: sellerboard.com · sellerboard.com · sellerboard.com. Prices and features change; check their site before you decide. "Not listed on their pricing or feature pages" means we could not find it on their public pages, not that it cannot exist.
When Sellerboard is the better choice
- You mainly need profit tracking and the lowest monthly price
- You sell on Walmart or Shopify too and want them in the same profit view
- You want a longer trial without a card
When SellerPilot is the better choice
- You want ads run every morning with reasons, limits and undo, not only profit numbers
- You want account health, A-to-z risk and claims watched daily
- You want keyword and product research in the same subscription
- You want to ask your store questions in English or Arabic, or in Claude and ChatGPT
Try SellerPilot next to Sellerboard
Start the 7-day trial
Choose a plan and add a card. $0 today, and your first month free with code SELLER30.
Connect Amazon
Approve SellerPilot in Seller Central and Amazon Ads, about five minutes. Your first data arrives in about two hours.
Keep Sellerboard running
SellerPilot's autopilot is off until you switch it on, so it only writes suggestions. Don't let two tools change the same campaigns.
Compare on your own store
Look at the suggestions, profit, stock and account health for a week, then keep the tool that earns its price. Cancel in two clicks from your account page.
Questions
Is Sellerboard cheaper than SellerPilot?
Does SellerPilot show profit like Sellerboard?
Can I import my product costs?
Sellerboard is a trademark of its owner, used here only to compare products. SellerPilot is not affiliated with Sellerboard. Spotted something out of date? Write to support@getsellerpilot.com and we will correct it.
Compare on your own store
Run SellerPilot next to Sellerboard for 7 days, free.