Your Amazon Account Health Rating, checked every day
SellerPilot loads Amazon's Account Health report once a day and shows your account status, Account Health Rating, every policy with the violations Amazon counts (new policies included), your Order Defect Rate, late shipment and cancellation rates, and listings with Amazon errors, with an alert when something needs you.
Your Account Health Rating and every policy with violations, checked every day.
- Account Health Rating and status, daily
- Every policy with violations, not only the familiar ones
- Order Defect Rate, late shipment and cancellation rates against Amazon's targets
- Alerts when something needs you
Demo store with sample data.
How it works
Amazon's report loads daily
The Account Health report comes from Amazon through the Selling Partner API once a day.
Every policy is listed
Each policy with the number of violations Amazon counts, including policies Amazon adds later.
Performance rates are compared
Order Defect Rate, late shipment rate and cancellation rate against Amazon's targets, for merchant and FBA orders.
Problems become alerts
A new violation or a rate crossing its target appears in the morning check and by email.
You fix it in Seller Central
SellerPilot points to the Seller Central page where each problem is resolved.
Reading the account health screen
The morning check shows Account Health Rating 236 (healthy), 2 policy violations (one listing policy, one restricted product), an Order Defect Rate of 0.64% for merchant orders and 0.11% for FBA orders, and 2 listings with errors.
Nothing is critical, but the two violations lower the rating and the merchant ODR is closer to Amazon's 1% target than the FBA one. The seller opens each violation in Seller Central from the link, fixes the two listings in the editor, and looks at the at-risk merchant orders.
Tomorrow's report shows whether the rating moved.
Illustrative numbers, not a customer result.
What the Account Health Rating means
Amazon's Account Health Rating (AHR) summarizes how well an account follows Amazon's selling policies, on a scale from 0 to 1,000. 200 and above is healthy; below that the account is at risk, and very low ratings can lead to deactivation. Violations such as listing policy, restricted products, intellectual property complaints and product authenticity complaints lower it.
Separately, Amazon tracks performance: Order Defect Rate (negative feedback, A-to-z claims and chargebacks as a share of orders) should stay under 1%; for merchant-fulfilled orders, late shipment rate under 4% and pre-fulfillment cancellation rate under 2.5%.
What SellerPilot checks
- Account status and Account Health Rating
- Every policy with violations
- Order Defect Rate for merchant and FBA orders
- Late shipment and cancellation rates
- Listings with Amazon errors from the catalogue check
- Negative seller feedback flagged the same day
What it does not do
Stated plainly, so you know before you start.
- It does not resolve violations or write appeals: you act in Seller Central
- It shows Amazon's report once a day, not by the minute
- It cannot see notices Amazon sends only by email or in the Performance Notifications inbox
Questions sellers ask
What is a good Amazon Account Health Rating?
What lowers the Account Health Rating?
What is the Order Defect Rate target?
How often does SellerPilot check account health?
Does it work for FBA sellers?
Related features
A-to-z claims
Orders at risk of an A-to-z claim with the Amazon message that fits, and every claim and chargeback per order.
Learn moreBuyer messages
Five automatic buyer messages with your own templates, checked against Amazon's rules, sent only through Amazon.
Learn moreReview requests
Amazon's own Request a Review for every eligible order, sent at the right time, never twice.
Learn moreListing optimization
Listing scores against Amazon's rules, and an editor whose edits Amazon validates first.
Learn moreTry SellerPilot on your own store
Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.