SellerPilot vs Amazon's Selling Partner plugin
Amazon's Selling Partner plugin, announced on 23 September 2026, lets Claude (in beta) and Amazon Quick work with your Seller Central data, for sellers in Amazon's US stores; Amazon lists no price for it. SellerPilot is a paid service that runs your ads, profit, stock and account health in every Amazon marketplace, and also works in Claude and ChatGPT. You can use both.
Amazon's plugin and SellerPilot, side by side
From Amazon's own announcement, toolkit and Amazon Ads pages, checked 28 October 2026.
| Compared | Amazon's plugin | SellerPilot |
|---|---|---|
| Price | Amazon lists no price for the plugin and says Seller Assistant's new features come at no additional cost. You use it from your own Claude or Amazon Quick account | Starter $99, Growth $149, Agency $299 a month (yearly: ten months) |
| Marketplaces | In beta for sellers in Amazon's US stores; Amazon says international expansion will follow, with no date given | Every Amazon marketplace, including Amazon.ae and Amazon.sa with AED/SAR, Gulf time zones, White Friday and Ramadan events |
| AI tools | Amazon Quick, and Claude in beta; Amazon says more will follow | SellerPilot AI in the app on every plan, and a Claude and ChatGPT connector on every plan |
| Changes on your account | Drafted for your approval before they run; Seller Assistant workflows can be set to only recommend | Suggestions with their reasons that you approve, or an autopilot inside limits you set; every change logged and undoable |
| Advertising | Not among the data the plugin connects, and the toolkit's skills leave advertising out. Amazon's separate Ads MCP server (open beta since 2 February 2026) is for Amazon Ads partners with active API credentials | Suggestions with their reasons, autopilot inside 8 guardrails, dayparting, Sponsored Products, Brands and Display |
| Profit after your costs | A month-end skill reconciles Amazon's net proceeds, settlements and payouts for your accountant; profit after your own product cost is not described | Profit per order and product after every Amazon fee, ad cost and your product cost, with Amazon's own fee figures next to SellerPilot's; payouts explained |
| Listing problems | A core strength: skills for listing issues, buyability, search visibility and compliance, and a fix-a-listing command | Every listing scored against Amazon's rules, with Amazon's own listing issues, fixed in one editor with live checks |
| Stock | A stockout-prevention skill and FBA inbound plans, drafted for your approval | Days of cover, reorder quantities, FBA shipment plans by case pack |
| Memory, history and alerts | Seller Assistant keeps a memory of your pricing, stock cycles and goals and runs workflows with alerts when you are logged out. The toolkit's skills keep no account data beyond the session | Your orders, fees, ads and stock are saved in SellerPilot: trends over months, alerts, and PDF and Excel reports by email |
| Account health and claims | Account-health workflow templates in Seller Assistant, and a skill that helps you write support cases | Account Health Rating daily, orders at risk of an A-to-z claim, claims and chargebacks; units Amazon lost or damaged and still owes you |
| Several stores and agencies | One seller account per connection, as far as Amazon describes; that account's team members can be invited. An agency reported on Amazon's GitHub that after it connected a second account, the first stopped appearing (open issue, 19 October 2026, no reply from Amazon yet) | Several stores and marketplaces in one login, all marketplaces side by side with totals in one currency, and 1, 3 or 10 team seats |
| Vendor Central | The toolkit's skills are for sellers, not Vendor Central | Yes: purchase orders, dropship, Amazon's stock and forecast |
Sources: Amazon's announcement, 23 September 2026 · Amazon's Selling Partner toolkit on GitHub · Amazon Ads MCP server, open beta · Toolkit issue 9, several seller accounts. Amazon's plugin is in beta and changes often; check Amazon's pages before you decide. "Not described" means we could not find it in Amazon's announcement or toolkit, not that it cannot exist.
When Amazon's plugin is the better choice
- You sell in Amazon's US store and want to ask Claude about your listings, stock and sales without another subscription
- Your main job is fixing listings that are suppressed, not buyable or hard to find
- You want a month-end check of Amazon's payouts for your accountant
- You already use Seller Assistant or Amazon Quick and want its memory and workflows
When SellerPilot is the better choice
- You sell on Amazon.ae, Amazon.sa or another store outside the US, where the plugin is not available yet
- You want your ads run every morning with reasons, limits and undo
- You want profit after ad spend and your product cost, kept over months, with reports in Excel and by email
- You run several stores or an agency, or sell on Vendor Central
- You use ChatGPT as well as Claude
Use both
Keep Amazon's plugin for questions
If you sell in Amazon's US store, connect it in Claude or Amazon Quick and ask about listings, stock and sales.
Start the SellerPilot trial
Sign up with your email. No card needed, and your first month free with code SELLER30.
Connect Amazon
Approve SellerPilot in Seller Central and Amazon Ads, about five minutes. Your first data arrives in about two hours.
Let one tool change each thing
SellerPilot's autopilot is off until you switch it on. Decide which tool changes ads, prices and listings, so two tools don't undo each other.
Questions
Is Amazon's Selling Partner plugin free?
Does it work on Amazon.ae or Amazon.sa?
Can Amazon's plugin run my ads?
Can I use Amazon's plugin and SellerPilot together?
Do I need SellerPilot if I use Amazon's plugin?
Amazon, Seller Central, Seller Assistant and Amazon Quick are trademarks of Amazon.com, Inc., or its affiliates, used here only to compare products. SellerPilot is an independent service provider and is not affiliated with or endorsed by Amazon. Spotted something out of date? Write to support@getsellerpilot.com and we will correct it.
Compare on your own store
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