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Which products to advertise more, and which less

Advertise more or less scores every product from 0 to 100 on what makes ads pay: margin (break-even ACOS from your cost and Amazon's fees), stock (days of cover), reviews, Buy Box and conversion against your average, and how its ads do now against break-even. Each product gets a verdict with the reasons: push, keep, pull, stop, or fix before ads.

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Each product scored for advertising: push, keep, pull, stop or fix first, with the reasons.

  • A 0-100 score per product from margin, stock, reviews, Buy Box and conversion
  • Verdicts: push, keep, pull, stop, or fix first (not advertised and not ready for ads)
  • Ad spend, TACoS and the campaigns that mostly advertise it
  • Act from the page: pauses go to Suggested changes, playbooks after your confirmation

How it works

  1. Each product is scored

    Margin from your product cost and Amazon's fees (break-even ACOS), days of cover, reviews (the share of new reviews in the last 8 weeks that are 1-3 stars), Buy Box share and conversion against your store's average.

  2. Its ads are compared with break-even

    ACOS against the product's break-even ACOS, ad spend and TACoS, and the campaigns that spend most on it.

  3. A verdict with reasons

    Push (room to grow at a profit), keep, pull (spends more than it earns), stop, or fix first for a product you do not advertise yet that is not ready for ads.

  4. You act on it

    Stop puts a pause of its product ads in Suggested changes. Push and pull set the Growth or Profit playbook on the campaigns that spend 80% or more on it once you confirm the preview; the autopilot uses it from its next run (on Suggest, what it would change waits for your OK).

Why margin comes first

A product with a 15% margin cannot pay for ads at 30% ACOS, however well it sells. With your product costs entered, each product's own break-even sets what it can afford.

What it does not do

Stated plainly, so you know before you start.

  • It needs your product costs for the margin part; without them the score leaves margin out
  • It does not change anything without your approval or confirmation
  • It does not create new campaigns
  • Amazon's seller data has no star rating: reviews count only once a product has 3 or more new ones

Questions sellers ask

What does 'fix first' mean?
A product you do not advertise yet that cannot sell well right now (out of stock, low Buy Box, weak conversion): fix that before starting ads.
Does 'stop' delete anything?
No. It pauses the product's ads, after your approval, and can be undone.
How often is it updated?
Every time you open it, from the latest data.

Related features

  • Profit analytics

    Profit per order and per product after every Amazon fee, ad cost and your product cost.

  • Strategies

    Six ads playbooks: Launch, Rank, Growth, Profit, Defend and Liquidate, with an advisor per campaign.

  • PPC autopilot

    An autopilot for bids, budgets, negatives and harvesting that never goes past your limits.

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