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Campaign builder

New Amazon campaigns in a guided wizard, previewed before anything is created

Build Sponsored Products, Sponsored Brands or Sponsored Display campaigns in five steps: ad type, products, targeting, bids and budget, review. Pick products with their pictures, stock and margin; SellerPilot proposes the structure, keywords, bids from break-even ACOS and a budget within your daily cap, and shows the exact plan before anything is created on Amazon.

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In short

New campaigns in a guided wizard: products, structure, keywords, bids and a budget within your cap.

  • Auto, keyword, product and harvest campaigns
  • Rank push: one campaign per hero keyword
  • Liquidation campaigns for overstock
  • Copy a working campaign to another marketplace
Campaign builder in a demo store: five steps (ad type, products, targeting, bids and budget, review), Sponsored Products and Sponsored Brands to choose from, and the campaign plan updating as you goCampaign builder in a demo store: five steps (ad type, products, targeting, bids and budget, review), Sponsored Products and Sponsored Brands to choose from, and the campaign plan updating as you go

Demo store with sample data.

How it works

  1. Ad type

    Sponsored Products for every product, Sponsored Brands (needs Brand Registry) for a banner with your logo and three products, or Sponsored Display.

  2. Products

    Choose the products to advertise; their pictures, stock and margin are shown so you advertise what can sell profitably.

  3. Targeting

    Auto, keywords in exact, phrase or broad match, or competitor and complementary product pages.

  4. Bids and budget

    Bids from each product's break-even ACOS and a daily budget that fits your account-wide cap; the plan shows the total a day.

  5. Review

    Check the exact plan: every campaign, ad group, keyword and bid, then queue it. Campaigns appear on Amazon and in the change log.

Example

Launching a new product

A seller launches a ceramic table lamp that sells for $59 and leaves $21 before ads: a break-even ACOS of about 36%.

In the builder they pick Sponsored Products, the lamp, and the Launch goal. SellerPilot proposes an auto campaign to discover searches, an exact keyword campaign for three lamp keywords, and a product targeting campaign on two complementary lamp shades, with starting bids the product can afford and a $30 daily budget each, $90 in total, inside the account cap.

They review the exact plan, remove one keyword, and queue it. Three campaigns named AP | Ceramic lamp | AUTO, KW and PAT appear on Amazon and in the change log.

Illustrative numbers, not a customer result.

A structure that stays clean

Messy structure is the most common reason Amazon PPC accounts get hard to manage: the same keyword in several campaigns, broad and exact competing, and campaign names that say nothing. The builder names every campaign by product and type (for example AP | Bath towels | KW), keeps exact keywords out of phrase, broad and auto campaigns, and starts every keyword at a bid the product can afford.

Campaign types

  • Auto campaigns to discover searches
  • Keyword campaigns in exact, phrase or broad match
  • Product targeting campaigns on competitor or complementary ASINs
  • Harvest campaigns for search terms that already sell
  • Rank push: one campaign per hero keyword
  • Liquidation campaigns that move overstock

What it does not do

Stated plainly, so you know before you start.

  • It does not create anything before you see the preview and press create
  • It does not set a budget past your account-wide daily cap
  • It does not design Sponsored Brands creatives; Amazon reviews Sponsored Brands ads before they run

Questions sellers ask

How should I structure Amazon PPC campaigns?
Keep discovery (auto and broad) separate from performance (exact), group products with similar price and margin, put brand searches in their own campaigns, and avoid the same keyword with the same match type in two campaigns. The builder follows these rules by default.
How are starting bids set?
From each product's break-even ACOS and expected conversion, so a new keyword starts at a bid the product can afford.
Can I copy a campaign to another marketplace?
Yes. Copy a working campaign to another marketplace; it is created in that marketplace's currency.
Does it work for new products with no sales?
Yes. The Launch goal uses softer rules while a product is new, and the Rank goal pushes one hero keyword at a time.

Related features

PPC autopilot

An autopilot for bids, budgets, negatives and harvesting that never goes past your limits.

Learn more

Bid optimization

Bid and budget changes every morning, each with the clicks, spend, orders and ACOS behind it.

Learn more

Search term harvesting

Negative keywords for searches that never sell, and winners harvested into exact-match campaigns.

Learn more

Keyword research

The searches any product wins, from Amazon's Brand Analytics, with click and purchase share.

Learn more

Try SellerPilot on your own store

Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.

Start 7-day free trialSee pricing
$0 today Reminder 2 days before the trial ends Cancel in two clicks from your account Then your first month free with code SELLER30 (monthly plans)