The searches any Amazon product wins, from Amazon's own data
Enter up to 10 ASINs, yours or a competitor's, or a keyword, and SellerPilot shows the searches they win from Amazon's Brand Analytics, with click and purchase share, estimated searches per week, trend, competing products and Amazon's suggested bid, plus Amazon's top searches and share of voice on the keywords you track.
The searches any product wins, from Amazon's Brand Analytics, with click and purchase share.
- Reverse ASIN: the searches up to 10 ASINs win
- Click and purchase share from Brand Analytics
- Estimated searches per week and trend
- Copy or export to Excel
How it works
Enter ASINs or a keyword
Up to 10 ASINs, yours or competitors', or a seed keyword.
See the searches they win
From Amazon's Brand Analytics: each search with click and purchase share, estimated searches per week, trend and competing products.
Filter and group
Word frequency and filters find the themes; Amazon's suggested bid helps price a keyword.
Use the keywords
Copy or export to Excel for your listing and campaigns, or track their rank and share of voice.
Watch the market
Amazon's top searches with the 3 most clicked products, and how much of the search page is yours.
Reverse ASIN on three competitors
A seller enters three competitor ASINs for linen pillow covers. SellerPilot returns the searches they win from Brand Analytics: "linen pillow covers 18x18" with high click and purchase share for two of them, "boho pillow covers" for one, and "farmhouse pillow covers" for none of them but with steady searches.
The word frequency view shows "linen", "18x18" and "neutral" as the strongest words. The seller adds "neutral" to their backend search terms, starts an exact campaign on "linen pillow covers 18x18", and tracks its rank.
Share of voice on those keywords shows next to the competitors from then on.
Illustrative numbers, not a customer result.
Why Amazon's own data
Most keyword tools estimate Amazon searches from scraped results and panels. Brand Analytics is Amazon's own report of what shoppers search and which products they click and buy, available to brand owners in Brand Registry. SellerPilot builds its keyword finder on it, so click and purchase shares are Amazon's numbers, not guesses.
What you can do with it
- Find the searches a competitor wins that you don't
- Fill listing gaps: searches your product converts on but your listing does not mention
- Your ad results next to each search for your own products
- Keyword rank tracking and share of voice on the searches you choose
What it does not do
Stated plainly, so you know before you start.
- Brand Analytics data needs Amazon Brand Registry
- Search volumes are estimates per week from Amazon's data, not exact counts
- It does not scrape Amazon search pages
Questions sellers ask
What is the best way to do Amazon keyword research?
What is reverse ASIN lookup?
Do I need Brand Registry for keyword research?
Can I export keywords?
Related features
Product research
Products worth selling, with estimated sales per variation calibrated on your own sales.
Learn moreSearch term harvesting
Negative keywords for searches that never sell, and winners harvested into exact-match campaigns.
Learn moreListing optimization
Listing scores against Amazon's rules, and an editor whose edits Amazon validates first.
Learn moreCampaign builder
New campaigns in a guided wizard: products, structure, keywords, bids and a budget within your cap.
Learn moreTry SellerPilot on your own store
Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.