Make your ad budget last into the hours shoppers buy
Budgets & hours reads when your marketplace's shoppers buy (your own orders by hour and weekday, ads and organic) and when your ad money is spent (Amazon's hourly Marketing Stream). It shows the busiest six hours, the quiet hours you could switch ads off, and per campaign how long its budget lasts now and how long it would with those hours off.
When your shoppers buy, when your ad money runs out, and the quiet hours to switch ads off.
- Your orders by hour and weekday, ads and organic
- When each campaign's budget runs out, now and with quiet hours off
- For profitable campaigns, the daily budget that keeps them on all day
- Optional hours autopilot keeps the off-hours up to date (Auto mode)
How it works
Hours are read
Your Amazon orders by hour and weekday, and Amazon's hourly ad spend and clicks from Marketing Stream, in your marketplace's own time zone.
Busy and quiet hours
The busiest six hours, and the quiet hours with their share of orders and of ad spend.
Per campaign
How long its budget lasts now, how long it would last with the quiet hours off and the share of shoppers each covers; for profitable campaigns, the daily budget that keeps it on all day.
Use it
Set the off-hours per campaign yourself in Schedules & dayparting, or switch on the hours autopilot (part of Auto mode on Growth and Agency; it has its own switch): once a day it gives campaigns that run out early the store's quiet hours off. The hourly job pauses and restarts them.
The hours autopilot's limits
- The busiest hours are never switched off
- Never more than 12 hours off a day
- Campaigns with no orders are left alone: more hours do not help a campaign that does not sell
- Hours you set by hand are never changed
- Nothing runs while all ads are switched off
What it does not do
Stated plainly, so you know before you start.
- The analysis is read-only and makes no Amazon call
- The hours autopilot is off until you switch it on, after a preview
- Hourly ad figures come from Amazon's Marketing Stream
Questions sellers ask
Why switch ads off at night?
Which time zone?
Is the hours autopilot on every plan?
Related features
Dayparting and placements
Pause campaigns in the hours you choose, and the right bid for top of search and product pages.
PPC autopilot
An autopilot for bids, budgets, negatives and harvesting that never goes past your limits.
Bid optimization
Bid and budget changes every morning, each with the clicks, spend, orders and ACOS behind it.
Try SellerPilot on your own store
Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.
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