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Video ads, measured against your static ads

Video ads lists every Sponsored Brands ad with its format (video, brand video, collection, store spotlight) and 30 days of figures per ad from Amazon's Sponsored Brands ads report, including 5-second and completed video views where Amazon gives them. It sets video against static on click rate, conversion, ACOS and cost per click, and lets you test two ads against each other.

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Sponsored Brands video against static ads, creative tests, and new video ads proposed for approval.

  • Every Sponsored Brands ad with its format and 30 days of figures
  • Video against static: click rate, conversion, ACOS, cost per click
  • Creative A/B tests: orders per 1,000 impressions, 95% test
  • New video ads for one product, proposed for your approval

How it works

  1. The ads report is read

    Amazon's Sponsored Brands ads report, asked for once a day: impressions, clicks, spend, orders and, for video, 5-second and completed views.

  2. Formats are compared

    Video against static on click rate, conversion, ACOS and cost per click, and the videos already in your creative asset library.

  3. Propose a video ad

    Pick an existing Sponsored Brands ad group, a video from your library and the product; the new ad is previewed and goes to Suggested changes.

  4. Test two ads

    Follow two Sponsored Brands ads as a creative test on orders per 1,000 impressions. A winner needs 1,000 or more impressions per ad and 10 or more orders; pausing the loser goes to Suggested changes.

What Amazon offers where

Sponsored Products video is available in the US only. Amazon's free AI video generator is in its Creative Studio. Upload a video file on the dashboard's Video ads page.

What it does not do

Stated plainly, so you know before you start.

  • It does not make videos
  • It does not create or pause ads without your approval
  • View figures appear only where Amazon reports them

Questions sellers ask

Is video better than static?
It depends on the product and the searches; the page shows both side by side on your own figures so you can decide.
How long does a creative test take?
Until each ad has at least 1,000 impressions and the two have 10 or more orders between them, then it is judged at 95%; after 28 days without a clear result it ends as no difference.

Related features

  • Campaign builder

    New campaigns in a guided wizard: products, structure, keywords, bids and a budget within your cap.

  • A/B tests

    Test a bid, budget or top-of-search change against a matched control group before you roll it out.

  • Bid optimization

    Bid and budget changes every morning, each with the clicks, spend, orders and ACOS behind it.

Try SellerPilot on your own store

Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.

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