Why shoppers add to cart and do not buy
Cart to orders reads Amazon Brand Analytics for your products for the last full weeks (4 by default, up to 13): impressions, clicks, add-to-carts and purchases from search, and the share of add-to-carts that became purchases against the market on the same searches. It names the main cause per product and what to do.
Why add-to-carts do not become orders, per product, against the market on the same searches.
- Add-to-cart to purchase rate against the market, per ASIN
- Purchases lost against the market rate
- Causes: price, Buy Box, delivery speed, stock, not buyable, discount at purchase
- Searches where shoppers add yours and buy another
How it works
Brand Analytics is read
Search Catalog Performance per ASIN, week by week: impressions, clicks, add-to-carts and purchases from search. Missing weeks are asked for every day.
Your rate is set against the market
The share of your add-to-carts that became purchases, against the market's on the same searches, and the purchases lost at the market rate.
Causes are checked
Price against the market median, price at add-to-cart against price at purchase, Buy Box %, share of views with fast delivery, out-of-stock and not-buyable days, and whether the listing is yours.
One main cause and what to do
Each product gets its main cause and the action that fits it; causes are also summed up for the store.
Two more views
History: one ASIN week by week, what changed and the rate before and after. Searches: the searches where shoppers add yours to the cart but buy another product.
Who has this data
Search Catalog Performance is part of Amazon Brand Analytics, available to brand owners in Brand Registry. Without it, there are no add-to-cart figures to compare, and the page says so.
What it does not do
Stated plainly, so you know before you start.
- It needs Amazon Brand Analytics for the add-to-cart figures
- It does not see other sellers' carts or their conversion
- It changes nothing by itself: a price test or ad pause it proposes waits for your approval
- Market figures are Amazon's for the same searches, not a promise of what you would sell
Questions sellers ask
Is this the same as cart abandonment on a website?
How far back does it go?
What does 'not yours' mean?
Related features
Why sales changed
Why sales went up or down: visits, buyers per visit, price and mix, then the cause per product.
Deals tracker
Whether each deal badge, coupon and strike-through price really shows, and why not.
Listing optimization
Listing scores against Amazon's rules, and an editor whose edits Amazon validates first.
Try SellerPilot on your own store
Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.
No card needed. Nothing to cancel.