My Amazon sales dropped. Why?
A drop has a cause, and the cause is almost always in Amazon's own data: a product that could not be bought for three days, a lost Buy Box, fewer visits after a bid cut, a worse star rating, a price that moved. SellerPilot finds it for you, product by product, and says what to check first.
Find the cause of a sales drop: stock, Buy Box, visits, conversion or price, product by product.
- Visits, buyers per visit, price and mix
- Days a product could not be bought
- Buy Box lost or hidden
- Fewer visits or ad clicks
What SellerPilot checks
Each check names its source in your own Amazon data.
Visits, buyers per visit, price and mix
The revenue change is split into four parts that add up: fewer visits, fewer buyers per visit, a lower price per unit, and a different product mix. Source: Amazon's Sales & Traffic report and your orders.
Days a product could not be bought
Out of stock, listing not buyable in Amazon's own status, or no offer shown (Buy Box 0% that day). Source: FBA inventory, listing status and issues, Sales & Traffic.
Buy Box lost or hidden
Buy Box share per day, and a live read of who holds it now. Source: Sales & Traffic and Amazon's Product Pricing.
Fewer visits or ad clicks
Impressions, clicks and spend per product before and after. Source: your advertising reports.
Fewer buyers per visit
Star rating, new critical reviews, a promotion that ended, a price that rose. Source: reviews, deals and your price history.
Chance
A drop that chance explains (few units against the visits), or that another variation made up, is listed apart as normal ups and downs and not counted.
What the agents do
Auto is off until you switch it on; on Suggest every change waits for your OK.
By themselves (Auto)
- Ads of a product that cannot sell are paused and put back when it can
- A bid cut that took visits away is measured 14 days later and undone if it lost money
Wait for your OK
- A price move inside your band when the Buy Box was lost
- Budget back on a campaign that was cut too far
- A restock plan for a product that ran out (you place the order)
Every change passes the six gates: the morning data check, an independent check, your hard limits, Amazon's preview and read-back, the outcome check with automatic undo, and the stop button with a full log. How the agents work.
A worked example
In the demo store, sales fell 18% over 14 days. The split: 11 points from fewer visits, 5 from fewer buyers per visit, 2 from price, 0 from mix.
Product by product: the bamboo towel set could not be bought for 4 days (out of stock) and explains most of the visits; the ceramic lamp lost the Buy Box to an offer 1.50 lower; the diffuser gained a 1-star review.
What waited for the seller: a restock order for the towels, a price step on the lamp inside its band, and the review to reply to. What ran alone: the towel ads were paused while it was out of stock and resumed when the inbound units arrived.
Demo store with sample data; illustrative numbers, not a customer result.
What you see
- Why sales changed: the split, the products and their likely causes, with the part of the drop each explains
- One product day by day: what changed and when, stock-outs, Buy Box, price, reviews, your own changes
- An alert when a day's sales fall outside their usual range, in the morning email
Questions sellers ask
Does it tell me what to change?
How far back does it look?
Does it work for Amazon.ae and Amazon.sa?
Related features
PPC autopilot
An autopilot for bids, budgets, negatives and harvesting that never goes past your limits.
Restock planner
Days of cover, reorder quantities for your lead time, and FBA shipment plans rounded to case packs.
Deals tracker
Whether each deal badge, coupon and strike-through price really shows, and why not.
Try SellerPilot on your own store
Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.
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