I'm launching a new product
A launch needs visits before it has reviews, and a budget that is spent on the right searches. SellerPilot builds the campaigns from keyword research and your budget, runs them on the Launch playbook you pick, and shows, whenever you open it, whether each one is starting, stuck or on track, with what to do.
Launch campaigns built from your keywords and a budget you set, with a health check per campaign that says what to fix.
- Keywords worth the launch
- Listing readiness
- Launch health whenever you open it
- The first week protected
What SellerPilot checks
Each check names its source in your own Amazon data.
Keywords worth the launch
Searches with demand for products like yours, from Amazon's top search terms and the searches that already bring you orders. Source: Brand Analytics (where available) and your search term reports.
Listing readiness
Title, bullets, description, backend keywords and image count against Amazon's rules, scored before the first click is paid. Source: your listing.
Launch health whenever you open it
Impressions, clicks, spend, orders, ACOS and budget run-outs per launch campaign, with one verdict: starting, no impressions, clicks no sales, too costly, runs out of budget, on track. Source: your advertising reports.
The first week protected
The Checker makes no cuts, negatives or pauses on a campaign in its first week, while Amazon is still counting its orders.
What the agents do
Auto is off until you switch it on; on Suggest every change waits for your OK.
By themselves (Auto)
- After the first week: bids and budgets on the Launch playbook (a higher ACOS target while launching), negatives for searches that waste money, harvested search terms into exact campaigns
- Ads paused if the launch stock runs out, put back when it is in
Wait for your OK
- The campaign bundle itself: auto, broad and exact campaigns previewed with their budget before anything is created
- The listing fixes
- Switching the playbook from Launch to Rank or Profit when the launch is done
Every change passes the six gates: the morning data check, an independent check, your hard limits, Amazon's preview and read-back, the outcome check with automatic undo, and the stop button with a full log. How the agents work.
A worked example
In the demo store the linen table runner launched with a 20-a-day budget: an auto campaign, a broad campaign on 12 searches and an exact campaign on 6, all previewed and approved in one go.
Launch health in week 2: the auto campaign on track, the broad campaign runs out of budget by 15:00 (raise offered), the exact campaign at clicks-no-sales on two keywords (negatives offered). The seller approved both in the morning email.
Demo store with sample data; illustrative numbers, not a customer result.
What you see
- Launch health per campaign with the verdict and the fix
- Campaign builder preview before anything is created
- Rank for the keywords you track, next to spend
Questions sellers ask
Does it create the campaigns by itself?
What is the Launch playbook?
Related features
Campaign builder
New campaigns in a guided wizard: products, structure, keywords, bids and a budget within your cap.
Keyword research
The searches any product wins, from Amazon's Brand Analytics, with click and purchase share.
Listing optimization
Listing scores against Amazon's rules, and an editor whose edits Amazon validates first.
PPC autopilot
An autopilot for bids, budgets, negatives and harvesting that never goes past your limits.
Try SellerPilot on your own store
Connect Amazon in about five minutes. Your first data arrives within hours and your first suggestions the next morning.
No card needed. Nothing to cancel.